Segments

Manage segments

Segments offer a convenient means of systematically categorizing your contacts. These segments can be customized by utilizing various data fields.

When reviewing all segments, you will observe a column on the right side that displays the count of valid contacts and total contacts, falling within each specific segment. This feature aids in efficiently managing and tracking your contact database, ensuring you can readily identify and engage with relevant contacts as needed.

Create a segment

Steps:

1. Navigate to the "Segments" option.
2. Select "New" to create a new segment.

3. Enter the necessary information in the provided details section, including:

   • Name

   • Alias

   • Description

   • Public Segments

   • Published

4. If needed, establish filters based on specific conditions.

5. Save your changes and close the segment creation process.

Step1- Click on segments:

Step2- Click on new:

Step3-Fill the information in the details tab:

Step4-Set filter option:

In the "Filters" tab, you can select a parameter from the dropdown list, define the condition, and retrieve the relevant data. Don't forget to configure the "Public Segment" and "Published" fields. After completing these steps, save and close the segment.

New segments has been created:

View contacts

Step1-Click on total contacts:

Step2- It will provide the count of valid and invalid contacts within the segment:

Valid contacts

Step1-Click on valid contacts:

Step2- It will display the total number of valid contacts within the segment:

Delete a segment

To select multiple segments for deletion, click the checkbox next to their names, and then choose "Delete Selected" from the dropdown menu. Unchecking the box will exclude the segment from deletion.

Segment Filters

Additionally, you have the flexibility to combine these filters inclusively or exclusively to meet your specific requirements.

After selecting the field, you can choose from a range of operation types to filter your contacts based on your specific preferences and criteria.

Filter condition:

More Information

Filter

To filter segments, utilize the filter section and enter either the name or alias of the specific segment. After inputting your query, pressing "Enter" will display the segment associated with that name or alias.

Contact segments:

Segment details:

To select a segment, simply click on its name.

All contacts information

This chart displays all contacts within the selected segment, along with the time they were added to the segment.

Contacts in Tabular Form

This section presents the contacts in a tabular format

Segment Information

The "Segments Information" tab provides the following details:

• Created by

• Created on

• Modified by

• Last modified

• Id

Published and unpublished segments

Red switch indicates unpublished and green switch indicates published.

Types of market segmentation

1. Demographic segmentation: Demographic segmentation is a fundamental and broad category of market segmentation frequently employed by companies to effectively reach their desired consumer base. Segmentation entails the division of a population based on various variables, and demographic segmentation utilizes specific criteria such as age, gender, family size, income, occupation, religion, race, and nationality. This method helps businesses refine their target audience and tailor their marketing strategies accordingly.

2. Behavioral segmentation: Behavioral segmentation is a market segmentation approach that categorizes a population according to their actions, usage patterns, and decision-making behaviors. It involves tracking and analyzing individual behaviors, such as email opens and website visits, to discern distinctive segments based on these data points. By examining these behaviors, businesses can effectively target and tailor their marketing efforts to specific customer segments, thereby enhancing their overall marketing strategies.

3. Psychographic segmentation: Psychographic segmentation is a marketing technique that relies on individuals' lifestyles, interests, activities, and opinions to delineate specific market segments. While it shares some similarities with behavioral segmentation, psychographic segmentation goes a step further by considering the psychological aspects of consumer buying behavior. These psychological elements encompass a consumer's lifestyle, social status, as well as their Activities, Interests, and Opinions (AIO). By taking these factors into account, businesses can gain deeper insights into their target audience's motivations and preferences, enabling them to create more personalized and effective marketing strategies.

4. Geographic segmentation: Geographic segmentation is a method of market segmentation that categorizes individuals based on their geographical location. It recognizes that potential customers may have varying needs and preferences contingent on their geographical context. For instance, a company may market heaters in cold countries while simultaneously promoting air conditioners in hot regions. Geographic segmentation enables businesses to tailor their marketing strategies to suit the specific climate, culture, and location-based demands of their target audience, thus optimizing their market penetration and consumer engagement.