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Tips & Tricks

How do I improve deliverability?

Factors impacting delivery and open rates:

1.List Source:

  • Verify the authenticity of the contact list source. Ensure contacts have explicitly opted to receive emails.

  • Scrutinize the origin of the list to maintain a high-quality subscriber base.

2.Frequency of Emails:

  • Evaluate the frequency of your email campaigns. Excessive emails may lead to reduced open rates and increased unsubscribes.

  • Strike a balance in sending frequency to prevent subscriber fatigue and maintain engagement.

3.CAN-SPAM Compliance:

  • Adhere to CAN-SPAM guidelines:
  • Ensure accurate header information, including "From," "To," and routing details.
  • Use transparent subject lines reflecting the email content.
  • Clearly identify messages as advertisements.
  • Provide a valid physical postal address in each message.
  • Include an easy-to-find and straightforward opt-out mechanism.
  • Honor opt-out requests promptly, within 10 business days.
  • Monitor third-party activities to uphold legal responsibilities.

4.GDPR Compliance:

  • Check if your contact list includes individuals from the European region subject to GDPR.
  • Implement a robust double opt-in process to comply with GDPR regulations.

5.Day and Timing:

  • Analyze historical data to determine the days and times that yield the best open rates.
  • Schedule emails during periods when subscribers are more likely to engage.

6.Content Appeal:

  • Assess the relevance and value proposition of your email content.
  • Validate content with a sample audience before launching widespread campaigns.

7.Subject Line Length:

  • Keep subject lines concise, around 50 characters, as a general rule.
  • Conduct tests to identify the optimal subject line length for your specific audience and industry.

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According to Marketo data, the optimal email subject line length in 2019 is suggested to be around 41 characters or 7 words, which is approximately 10 characters less than the average subject line length of 50 characters.

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9.Avoid these words in your subject line for optimal email deliverability

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